
David Avalon
Former ad agency executive • Democratizing Career Coaching with AI • Award Winning Strategist and Keynote Speaker • Certified AI Operator
Not because the candidates weren’t qualified. Not because they didn’t want the job. But because they were playing a game without knowing the rules — the same rules I’ve used as a hiring manager for two decades to decide who gets the interview, who gets the offer, and who gets passed over.
Most career advice comes from coaches who’ve never actually sat on the hiring side of the table. I have. And after 20 years of building, hiring, and scaling teams inside some of the most recognizable companies in the world, I built Make Me Hirable to give job seekers something the industry rarely offers: the unfiltered playbook from the person doing the hiring.
I’m David Avalon — a VP-level executive, hiring manager, and AI-First Growth Marketing Executive with 20 years of experience leading high-performing teams at Fortune 500 brands and global agencies.
Over my career, I’ve worked with companies including:
• Amazon
• Microsoft
• Four Seasons
• Heineken
I’ve led 9-figure investment strategies, scaled teams across agencies and in-house marketing organizations, and personally reviewed thousands of resumes and conducted countless interviews to identify the right skillsets and bring the right people onto my teams.
I’m also a Certified AI Operator, an award-winning growth strategist, and a keynote speaker on the future of marketing, hiring, and human-AI collaboration.

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I’ve watched extraordinary candidates get filtered out by ATS algorithms, generic resume templates, and outdated advice that hasn’t kept pace with how modern hiring actually works. Meanwhile, average candidates with the right approach were landing offers that better-qualified people couldn’t even get an interview for.
That gap — between qualified and hired — is what Make Me Hirable was built to close. Not with theory. Not with recycled job-search advice. With the exact frameworks, templates, and AI-powered tools I’ve built and refined from being on the hiring side of every conversation.
Make Me Hirable is built for serious job seekers who are done playing the resume volume game and ready to take the right approach:
Mid-career professionals ready to level up into senior or executive roles
Career changers transitioning into a new industry or function
Executives navigating a competitive senior-leadership market
High-performers who keep getting passed over and don’t know why
Anyone tired of generic advice and ready to learn how hiring actually works
I built this course to give you the unfair advantage I wish every candidate I’ve ever interviewed had walked in with.
If you’re ready to stop guessing what hiring managers want and start showing them exactly what they’re looking for, you’re in the right place.
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